Why smell new? truth be told the smell of new is nice but if you prefer the smell of moth-balls, mildew, farts, ketchup baked into your carpet, animal urine, body odor, and yes our personal favorite wet dog smell, this product is not for you.

Natural Enzymatic Air Freshener- work by eliminating odors and reducing new odors. This is powered new revolutionary formulation works enzymatically 

"Chemical Guys, Premium New Car Air Freshener actually smells like a new car." Chemical Guys new-car air freshener is designed to mimic the new-car scent, notes, "If you go to a factory, you'll notice most people who assemble cars wear a mask. They have a mask because they're constantly made to smell that new-car smell. That smell is not necessarily healthy for you. Most of those odors are VOCs, volatile organic compounds. All of our fragrances are naturally derived, combined to emulate a new-car smell without being bad for you."